Wednesday, September 1, 2010

VMworld 2010 Reporting: Cloud Intel Supersession

The Internet is only 45 years old. Now there are 1.8 billion users accessing the internet. This presentation will focus on what the Internet means to Intel. By 2015 this number is expected to be 4 billion. Each smart device typically has 4 separate radios accessing the Internet. Intel is working to move that number to 5 - 6 using chip technology.

So how is cloud taking shape? Two different layers; cloud computing or consumption and cloud architecture which is typically shared and dynamic and virtual in nature. Intel will build micro processors to expose more and more instrumentation that partners like VMware will take advantage of.

When we look at private vs. public cloud there are number of concerns.
The providers will need to assure their customers these things have been addressed. Specifically interoperability, security and standards. Intel is making acquisitions to deliver on their vision of the cloud. Intel believes the cloud should be simplified, efficient and secure.

Intel runs 100 000 servers and 95 datacenters broken down into 4 verticals; design, office, manufacturing and enterprise, growing at 45% a year. Storage utilization is 18 PB. Virtualization is key to meeting this internal demand. In addition a proactive server refresh introduces new capacity in CPU processing capacity. Four servers can be replaced with one Westmere (CPU) based server. In addition the network is being optimized so that the path to storage takes the lion share of the bandwidth.

A key component is global data center metrics and monitoring to guide how money should be spent to increase efficiency and reduce compute costs. In addition rationalizing the number of applications that Intel supports is part of this strategy.

Intel is piloting cubicle cluster computing. Building a virtual rack based on desktops distributed in an office cubicle. Intel studies have shown that cost is lower because natural air flows in office locations are more efficient at cooling than pushing air through a dense rack based datacenter. They put desktops in a virtual cluster and deliver demand from the collection of desktops to create a local datacenter experience for a branch location.

Intel has worked on pushing standards across all datacenters to ensure compute power can be pushed to any datacenter irrespective of physical location. This has lead to 82% utilization for the design environment. Now that they have consistent standards they can look to the public cloud to ensure information can be shared. Public cloud is being used for sales and marketing currently, but is expected to play a bigger role in the future.

In addition service delivery standards must be consistent across the entire organization to enable private and public delivery from cloud infrastructure. Intel has a new point of view "device independent mobility and client aware computing" to focus their service delivery standards.

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